- To create the same experience as a larger GRACE pop-up but confined to a smaller area.
- Ensure space reflects GRACE values and promotes experiential retailing – feminine, elegant, minimal, radiant.
- Utilise flexi-fixtures to show the agility of the concept.
- Even though the space is smaller, ensure consumer journey and experience is the same.
- Platform blocks
- Overhead shelf rail
- Styling Rack
- Fitting rooms
- Cash desk
- Props – Rugs, plants, hanging flowers, hanging lights.
- The middle left floorplan is most suitable to install as it mimics the larger store with the three clear areas (consultation, retail and fitting).
- There is a clear consumer journey to be led around the store.
- It maximises the space in terms of merchandising product and increasing the likelihood of sales.
- Front walls by entrance look a bit too empty – utilise space better to merchandise more products.
- Look back to fixture sketches and construct another accessory fixture to stand against the wall.
- Fixture materials: Plywood, rubber stands, removable adhesive stickers.
- Plywood matches the rest of the fixtures.
- Rubber stand on bottom to prevent slipping.
- Removable adhesive stickers to be attached the top onto the wall for further stability.
- Designed to hold accessories, footwear, props.
- Flower wall appears a bit sparse – increase flowers to give a more impactful presence.
- Change rug to give more of a nod to the GRACE colour scheme and communicate romantic and feminine vibes.
- Add another cube for consultation area to take place in.
- Add in product and accessories.
- To coincide with the larger store and create consistency, hang fake flowers in fitting area and attach hanging lights to compensate for the loss of store lights and give a warm radiant feel.
Final Small Store Overview
Smaller store capacity can hold – 9 dress styles (displayed in smaller quantities), compared to larger store capacity of 11 dress styles.
- T-Frame: 4 styles x 12 quantity (3 of each style)
- Styling Rack: 1 style x 5 quantity
- Overhead Shelf Rack: 3 styles x 9 quantity (3 of each style)
Number of fixtures in store:
- T-Frame x 1
- Styling Rack x 3
- Overhead Shelf Rack x 1