Agile Store Development

Aims

  • To create the same experience as a larger GRACE pop-up but confined to a smaller area.
  • Ensure space reflects GRACE values and promotes experiential retailing – feminine, elegant, minimal, radiant.
  • Utilise flexi-fixtures to show the agility of the concept.
  • Even though the space is smaller, ensure consumer journey and experience is the same.

 

Components

  • Platform blocks
  • Overhead shelf rail
  • T-Rail
  • Styling Rack
  • Mannequins
  • Fitting rooms
  • Cash desk
  • Props – Rugs, plants, hanging flowers, hanging lights.

 

Sketches

IMG_4808

  • The middle left floorplan is most suitable to install as it mimics the larger store with the three clear areas (consultation, retail and fitting).
  • There is a clear consumer journey to be led around the store.
  • It maximises the space in terms of merchandising product and increasing the likelihood of sales.

 

Development

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  • Front walls by entrance look a bit too empty – utilise space better to merchandise more products.
  • Look back to fixture sketches and construct another accessory fixture to stand against the wall.

 

Ladder Fixture

  • Fixture materials: Plywood, rubber stands, removable adhesive stickers.
  • Plywood matches the rest of the fixtures.
  • Rubber stand on bottom to prevent slipping.
  • Removable adhesive stickers to be attached the top onto the wall for further stability.
  • Designed to hold accessories, footwear, props.

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  • Flower wall appears a bit sparse – increase flowers to give a more impactful presence.
  • Change rug to give more of a nod to the GRACE colour scheme and communicate romantic and feminine vibes.
  • Add another cube for consultation area to take place in.
  • Add in product and accessories.

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  • To coincide with the larger store and create consistency, hang fake flowers in fitting area and attach hanging lights to compensate for the loss of store lights and give a warm radiant feel.

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Final Small Store Overview

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Store Capacity

Smaller store capacity can hold – 9 dress styles (displayed in smaller quantities), compared to larger store capacity of 11 dress styles.

  • T-Frame: 4 styles x 12 quantity (3 of each style)
  • Styling Rack: 1 style x 5 quantity
  • Overhead Shelf Rack: 3 styles x 9 quantity (3 of each style)

Number of fixtures in store:

  • T-Frame x 1
  • Styling Rack x 3
  • Overhead Shelf Rack x 1

 

 

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