POS Materials

Refer back to Imagery & Graphics post for inspiration on how to create images for POS.

Artwork POS Graphics

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POS_1

Material POS Graphics

  • The following photographs have been taken using light and texture as key focal points.
  • Experimenting with depth of field and shutter speed enabled me to use the right setting to capture and communicate the brand identity.
  • Using a lower F-stop communicated a more soft and feminine shot as opposed to a higher F-stop.
  • Arranging the fabric into folds/pleats gave a better sense of motion and added visual interest to the shot.

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Edited Graphics

  • The best graphics have been edited using Photoshop and Illustrator to enhance quality and to lay down appropriate copy.
  • The overlayed text conforms to brand guidelines by being short and simple, thereby not being a distractive element in the store, and instead enhancing the creative and emotive mood.

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Examples of POS In-store

  • The POS in-store are displayed on clear plexi blocks, giving the POS a clean and light finish.
  • The plexi blocks have a thin gap behind the front of the display which enables the POS  print to be slid inside securely with no noticeable joints.
  • POS should be strategically placed to aid sales or give relevant information – A ‘fitting service available’ POS can be placed en route to the changing rooms to reassure customers that their dresses can be altered in-store.

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