Colour Scheme

Competitor Inspiration

A post from WGSN shows a variety of Pintrest accounts which act as sources of inspiration, it is clear that bridal trends do not change as fast as everyday fashion, therefore even though this information is from 2013, it can be noted as reliable. These accounts, though diverse in their looks and feels, all have common themes of femininity, pastels, florals, sheer fabrics, and romanticism. They evoke feelings of serenity, natural beauty and hints of vintage throwbacks or modern twists. Prevailing colour themes throughout remain light  and muted, shades of white/pale blue/rose/grey, and green to give account to the flowers and bouquets and give an organic feel.

screen-shot-2017-02-17-at-15-19-01screen-shot-2017-02-17-at-15-18-47screen-shot-2017-02-17-at-15-18-29screen-shot-2017-02-17-at-15-18-09

 

  • Pastel colour schemes are common with the latest bridalwear update from WGSN.

Screen Shot 2017-04-16 at 12.17.40

 

GRACE Colour Scheme

Emotions to reflect:

  • Feminine
  • Classic with a modern twist
  • Understated elegance
  • Minimal
  • Serenity
  • Grown-up romantic

Senses to reflect:

  • Fresh
  • Clean
  • Floral
  • Organic
  • Soft
  • Radiant

Botanical plants and green hues will work their way into the VM accessory aesthetic to give an organic touch and incorporate sense of freshness.

Screen Shot 2017-03-18 at 14.22.44

Screen Shot 2017-03-18 at 14.22.36
Colour Moodboard

From this moodboard the colour palette I have chosen for the new bridal wear range comprises of muted navy, pale pink, stone taupe and metallic gold. This represents the femininity, elegance and modern simplicity of the GRACE bridal persona.

The key colours to be used are Pantone 2767 U, Pantone 9285 U, Pantone 406 CP and Pantone 10129 C, accented with white and black to give the colour scheme depth and contrast.

Screen Shot 2017-03-18 at 14.24.15.png
Pantone Colour Scheme

 

References

WGSN. (2013). Pintrests that inspire: Bridal. (Online). Available at: https://www.wgsn.com/content/search/reports/?searchId=4601051#/bridal (Accessed: 17 February 2017).

WGSN. (2016). Key Trends S/S 17: New York Bridal. (Online). Available at: https://www.wgsn.com/content/board_viewer/#/65796/ (Accessed 17 Februrary).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s