VM ANALYSIS: & OTHER STORIES

& Other Stories has a very clean and distinctive Visual Merchandising (VM) style in their brick and mortar stores. Driven by their modern aesthetic, their store atmosphere is light, clean, and minimal with focus on materials and colours such as: Light wood Marble Monochrome patterns Reflective metals Glass Decorative plants such as cacti and palms feature throughout the store on all levels, low and high shelves, floor, … Continue reading VM ANALYSIS: & OTHER STORIES

BRIDALWEAR MARKET TRENDS

High Street Bridal An increasing amount of high street brands are diversifying their apparel ranges to now include bridalwear to appeal to consumers desiring more affordable wedding dresses. These ranges offer not just the affordable aspect, but also high fashionability and attention to detail. Nicoll’s Topshop Bride – Vogue 2012 Lipsy latest to enter UK’s bustling bridal sector – WGSN 2017 Introducing Whistles Wedding: the … Continue reading BRIDALWEAR MARKET TRENDS