VM SKETCHES

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My favourite floorplans (noted with a * ) exhibit either:

  • Clear retail styled shopping area at the front of the store to draw consumers in and allow them to feel in a relaxed and familiar space, the consultation area is towards the back where the consumers can experience a more luxurious and special service.
  • Clear journey path logically leading the consumer around all areas of the store:

Consultation  >  Product viewing (mainly apparel with mix of accessories)  >  Product viewing (mainly accessories/footwear)   >   Changing area

It is important to maximise the selling space and make every area an opportunity to push product sales.

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This is the floorplan I have decided to install…

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  • It has logical zoning, separating consultation from the retail shopping environment to the fitting rooms and finally to the cash desk for payment.

 

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Store zoning

 

  • It has a clear consumer journey path leading from each area (consultation, retail, fitting).
  • This logical journey will enhance the consumer experience and maximise sale opportunites by providing a relaxed and comfortable environment and leading them across all fixtures to maximise exposure to products.

 

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Consumer journey

 

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