Reference was made back to the Imagery & Graphics post for inspiration and guideline standards for how to implement images and POS style.

*All below images have been taken first hand.


Artwork POS Graphics

  • The abstract art graphics were created with watercolour paints in similar colours to the GRACE scheme to provide consistency.
  • The brushstroke and watercolour effect promote feelings of femininity and self-expression – the ideals set out in the brand guidelines.
  • Overlayed text is in Minion Pro Bold, and adheres to guideline procedures.

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Material POS Graphics

  • The following photographs have been taken using light and texture as key focal points.
  • Experimenting with depth of field and shutter speed enabled me to use the right setting to capture and communicate the brand identity.
  • Using a lower F-stop communicated a more soft and feminine shot as opposed to a higher F-stop.
  • Arranging the fabric into folds/pleats gave a better sense of motion and added visual interest to the shot.



Edited Material POS Graphics

  • The best graphics have been edited using Photoshop and Illustrator to enhance quality and to lay down appropriate copy.
  • The overlayed text conforms to brand guidelines by being short and simple, thereby not being a distractive element in the store, and instead enhancing the creative and emotive mood.



Examples of POS In-store

  • The POS in-store are displayed on clear plexi blocks, giving the POS a clean and light finish.
  • The plexi blocks have a thin gap behind the front of the display which enables the POS  print to be slid inside securely with no noticeable joints.
  • POS should be strategically placed to aid sales or give relevant information – A ‘fitting service available’ POS can be placed en route to the changing rooms to reassure customers that their dresses can be altered in-store.

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Comparison with & Other Stories

In comparison with the POS in & Other Stories, GRACE uses a similar style which connects the brands together and relays subtle hints to the consumer of the origin of GRACE.

  • The POS is very minimalistic and commonly use either an image with no text or text with no image.
  • Copy is in bold font to stand out and minimal text is used.



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