Reference was made back to the Imagery & Graphics post for inspiration and guideline standards for how to implement images and POS style.
*All below images have been taken first hand.
Artwork POS Graphics
- The abstract art graphics were created with watercolour paints in similar colours to the GRACE scheme to provide consistency.
- The brushstroke and watercolour effect promote feelings of femininity and self-expression – the ideals set out in the brand guidelines.
- Overlayed text is in Minion Pro Bold, and adheres to guideline procedures.
Material POS Graphics
- The following photographs have been taken using light and texture as key focal points.
- Experimenting with depth of field and shutter speed enabled me to use the right setting to capture and communicate the brand identity.
- Using a lower F-stop communicated a more soft and feminine shot as opposed to a higher F-stop.
- Arranging the fabric into folds/pleats gave a better sense of motion and added visual interest to the shot.
Edited Material POS Graphics
- The best graphics have been edited using Photoshop and Illustrator to enhance quality and to lay down appropriate copy.
- The overlayed text conforms to brand guidelines by being short and simple, thereby not being a distractive element in the store, and instead enhancing the creative and emotive mood.
Examples of POS In-store
- The POS in-store are displayed on clear plexi blocks, giving the POS a clean and light finish.
- The plexi blocks have a thin gap behind the front of the display which enables the POS print to be slid inside securely with no noticeable joints.
- POS should be strategically placed to aid sales or give relevant information – A ‘fitting service available’ POS can be placed en route to the changing rooms to reassure customers that their dresses can be altered in-store.
Comparison with & Other Stories
In comparison with the POS in & Other Stories, GRACE uses a similar style which connects the brands together and relays subtle hints to the consumer of the origin of GRACE.
- The POS is very minimalistic and commonly use either an image with no text or text with no image.
- Copy is in bold font to stand out and minimal text is used.