Must be:

  • Simple
  • Memorable
  • Communicate bridal
  • Align with market – quality products at affordable prices
  • Easily translated into different languages/cultures should the brand expand/become global


Must communicate:

  • Bridal
  • Love
  • Females aged 25-40
  • Feminine
  • Understated elegance
  • Organic
  • Classic with a modern twist
  • Quality
  • Minimalism



  • From this mindmap of ideas, the stand out name is Grace.
  • Simple, memorable, translatable.
  • Also communicates the brand values of the &OS bridal range without being too ‘sickly sweet’ or over-romanticised which was a key issue in the development of brand name ideas.

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