- Communicate bridal
- Align with market – quality products at affordable prices
- Easily translated into different languages/cultures should the brand expand/become global
- Females aged 25-40
- Understated elegance
- Classic with a modern twist
- From this mindmap of ideas, the stand out name is Grace.
- Simple, memorable, translatable.
- Also communicates the brand values of the &OS bridal range without being too ‘sickly sweet’ or over-romanticised which was a key issue in the development of brand name ideas.